Why do you want to include online video marketing in your digital strategy…or RISK FALLING BEHIND with 5 reasons
Nicola Mendelsohn, top Facebook executive, predicted at a conference on June 14th in London that Facebook “will be definitely mobile, [and] it will probably be all video.” In 5 years. Then comes quickly on the heels of news that Twitter was dethroned by the heavily video-driven Snapchat, and MemberHub take a spot in the top 3 social media platforms (only behind Instagram and Facebook).
To Include Online Video Marketing with Five Reasons
There are 5 more reasons if the current social media shake-ups have not convinced you to contact a video agency yet.
#1 Moving Images are More Engaging Than Text
We can process visual information 60,000x faster than text, did you know it? Besides, information enters the brain is 90 percent practically non-verbal. If we opposed to large blocks, our basic biology would incline us to seek out visual content. And this innate trend also translates into marketing results. When you simply include the word “video” in in the subject line of an email, it is been shown to grow open rates by 13 percent. Moreover, web visitors are 5x more likely to click on a post when it includes a video.
With masses of text and images the Internet is increasingly saturated. A unique and catchy video can cut through the deluge and bring your product or service to the attention of more viewers.
#2 Video Content Helps Form an Emotional Connection
The fully connected consumers constituted just 22 percent of the sample, but they accounted for 37 percent of revenue, according to the The Harvard Business Review conducted a study of emotionally satisfied consumers and discovered.
It is clearly value in forming a deep and personal relationship with consumer. In the “Campaign for Real Beauty” videos widely popular of Dove, its simplistic staging, but the theme of video of self-confidence echoed with women across the globe, creating cultural waves. Many remember the initial videos and their message even years later.
A well-crafted video can pull the heartstrings of the right type of consumers needed to increase your business while your video can not get peak Internet popularity.
#3 No Need to Invest Heavily in Video Production
Soaring camera shots and fancy visual effects were the exclusive domain of huge movie studios with big bucks for once. And now video production agencies are permitted to capture breathtaking skyline shots or unique overhead views with little investment by drones. Meanwhile, technology as the DJI Osmo simulates the stability of a dolly system, encapsulated in a handheld device.
The capabilities of video production agencies or mean that these technological advances have increased, and a dazzling video could be within your budget restrictions. For the lowest price, shop around the video production market to discover which company offers the best features.
#4 Video Can Increase Conversion Rates
Although you may already have the eyeballs, need more of those viewers to make the final plunge. So, good news is that online video marketing boosts conversion rates too, turning your audience into revenue. When it embrace a video, visitors to a site are more likely to stay for an average of two minutes longer. Moreover, to purchase a product, those visitors are then 64 percent more likely. Customers are drawn in by online video. And it can provide an exceedingly persuasive argument for your product.
#5 It is All in the Numbers
Are not convinced yet? These statistics illustrate that the future of the Internet lies in video, no matter what business you are, thus you better be prepared.
- In the US, YouTube gets more US 18-49 year olds than any cable network
- YouTube star were top 5 most popular celebrities among US teenagers
- 73 percent of marketers confirm video has positively impacted marketing results
- 52 percent of marketers quote video content provides best ROI
Well, when are you going to design your newest online video?