By Using Social Media Do You Know How to Research and Locate Your Audience

By | September 9, 2016

Are you struggling to connect with your customers on social networks?

Where they hang out online?

To know who your customers are and which social networks they spend their time on it is important that is facebook ad coupon.

You will find how to connect with your target audience on social media in this article.

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  1. To Identify Your Ideal Customer

“Who is your ideal customer?” is one of the first questions I ask,

Include women, people who have to eat to survive, bosses, employees and people finding work, a couple of the answers I have received. They do not help you prioritize where to spend your time, so they will not help you look for your audience while these answers may be true for you, too.

About identifying your business avatar, John Lee Dumas has famously talked. To the point of naming it, knowing how many kids it has or what it does on the weekends it means you will want to create a fictional persona of your ideal customer. To find people on social media who resemble the persona, the clearer your avatar is, the easier it is.

  1. To Determine Your Audience Size

To estimate the size of your audience, you can use Facebook Ads Manager once you have a good sense of what your audience looks like.

For instance, you can look for out that 62,000 people on Facebook match that audience when you want to reach women in Maine who are interested in nutrition.audience-using-social-media1-compressed

When your audience is too small, you may need to change your offering to expand your audience so this is good business information. You may want to target a narrower niche to begin when your audience is too large on the flipside.

On Facebook is not everyone of course. Almost 60 percent of Americans are on Facebook according to current research. Athough that number may be more (or less) depending on where your audience lives, their household income, age and gender, it is a good beginning point.

  1. To Survey Your Customers

You have customers you can survey when you have been in business for any length of time.

You need to know where your audience hangs out online for the purposes of optimizing your social media campaigns, wisely spending your ad dollars and targeting guest blogging opportunities. Let’s ask your current customers the following questions as part of your survey:

  • What social media websites do you frequently use?
  • What websites do you browse for information on _ (for instance, pricing strategies, remodeling ideas or whatever is appropriate for your business)?
  • Do you listen to podcasts? If any, which ones?
  • Do you regularly read blogs? If any, which ones?
  • What people do you pay attention or follow on the Internet?

Also to collect your answers you can use free tools such as SurveyMonkey or Google Forms. Steve Dotto walks you through how to create your own forms with Google Forms in this video.

To collect feedback on live events a great way is Google Forms, for instance, because it graphically shows feedback of your audience. From the drop-down menu, go to your form results and choose Form > Show Summary of Responses.audience-using-social-media2

  1. To Research Online Behavior

What do you want to do when you are just beginning out, you are expanding into a new category or your customer base is too small for meaningful results? or simply to supplement your surveys, you can research online behavior in cases like these.

An excellent breakdown of where your audience spends their time online is The Pew Research Center. To find studies and infographics that provide information on specific platforms or other countries it is not difficult. For instance, from MarketingCharts to see a makeup of the top social media channels, based on education, gender, age and more, check out this chart.

  1. To Look for and Connect With Your Customer

To work across different social media and digital marketing platforms it is time to put that knowledge when you get the results from your survey and have reviewed the demographics of the available research.

To note that your email database can be uploaded to almost all social media platforms to look for your customers there it is important.audience-using-social-media3

To jumpstart your online networking there connecting with this core group on any platform and provide social proof that you are well connected and someone worth knowing.

For connecting with your ideal customers on the platforms that will work best for many businesses and entrepreneurs this is a couple of tips:


You will be told by most social media marketers that the organic reach of businesses on Facebook has tanked. Image search of Google does too when asking it about “reaching organic on Facebook.”audience-using-social-media4-compressed

To target your ideal demographic with Facebook Ads Manager is the easiest path when trying to look for your audience on Facebook.

You may find that your customer base on as Golf Magazine or watching UFC (known as Ultimate Fighting Championship) when returning to your survey. Whether they like a round of golf or a roundhouse kick, your ads can be targeted for your Facebook prospect by arming with this information.


Facebook Ads Manager gives you other options to find your audience. You can upload your customers’ email addresses to Facebook Ads Manager to create a custom audience.

Then to create a lookalike audience, you can ask Facebook, when creating a custom audience. Lookalike audiences are the same with your most valuable audiences. That means you can be put by Facebook with more people who are like your recent audience.

But, to improve your results you will still want to apply filters to this lookalike audience. For instance, the customer database for your vegan delivery food service may be limited to just your home state. Anywhere in the world “Lookalike” people may live. Depending on how big your delivery area is, to your lookalike audience for your home state or even your hometown, a filter is added.

Anything to begin the process of a deeper relationship, a free webinar or a link to your online store, advertise your business page to engage with these targeted Facebook users.

To look for groups that match your ideal interests of customers, let’s use Facebook’s search bar when using Facebook as a person and you want to look for your audience.

You will be illustrated by the search rewills of groups that are populated with your audience. Let’s take part in the conversation and begin networking.


Reach of Twitter offers other opportunities to find your ideal customers while it is smaller than Facebook.

With the ad platform at let’s begin with it. Although it does not have the granular targeting tools of Facebook, you can still look for and reach your audience based on geography, gender, keywords, interests, influencers (so-called “followers” here) and more. Also by their TV-watching habits you can target Twitter users.audience-using-social-media6

You can focus on getting more followers within Twitter’s advertising platform, engaging them with other actions or driving people to your website or squeeze page.

For finding your audience, also Twitter’s advanced search tool can be use beyond the ad platform. Based on what they are tweeting about and their location, you can target nearby customers and prospects when running a local comic book shop.

To follow anyone who seems like a good audience member when have being identified these people. You will be followed by many of these people back out of habit.

A new Twitter list, so-called Favorite Local Comic Geeks, can be created by you when they do not follow you back. Then, these users will be notified by Twitter that they have been added to your list, growing your visibility to them. Moreover, it permits you to pay more attention to what your audience is talking about and engage them in conversation.


The real power is in the prospecting tools and making one-on-one connections with your audience while on LinkedIn there is an advertising platform.

Suppose that in San Francisco you want to reach HR professionals. Simply search for people with a relevant term in their profile. For instance, search for “human resources” and limit the location to a geographic area, like “San Francisco Bay Area.”

To those working for top tech companies by choosing Apple, Google, and IBM under the Current Company filter, your search can be furthered narrow.audience-using-social-media7

To work your way down the search results. Make a decision whom you want to connect with, and which people may be received an InMail to from you. As it often removes a barrier LinkedIn sets up to reduce aggressive networking, to connect with this audience you will look for it easier when you are in popular HR groups on LinkedIn.

Guest Blogging

For SEO and social media, the benefits of blogging are recognizing by most digital marketers. But, also through guest blogging, you can look for more of your ideal customers.

To an existing audience, you can get immediate access if you guest blog. While your expertise are established to their audience, the blog owner gets your valuable content. This is also your audience when you have done your homework.audience-using-social-media8

To approach based on your survey results, you may already have a list of potential blogs. However, to find blogs that are actively finding content it is easy although you do not.

To look for blogs that are actively searching for guest writers, Simply Google your targeted keyword along with “guest blog” (or “guest post”).

To get additional information about the page authority (PA) and domain authority (DA) for each result available for Chrome or Firefox also the free SEO toolbar MozBar can be downloaded. You are told by the DA how much trust this website has built up on a scale of 1 to 100, where the higher numbers reflect more authority.

For submitting a guest post, each website will have its own guidelines and requirements.audience-using-social-media9

Pro tip:

Let’s try to drive people back to your website or squeeze page for additional, value-added content that is related to the original post to get the most of your guest blogging opportunity.

Wrapping Up

Through surveys and research, identify your ideal customer. On social networking, look for them with guest blogging opportunities, targeted ads on social platforms and engagement with powerful search tools on social networking sites. Lastly, incentivize them to visit your website and get to know you and your business better.

What do you think about it? Have you a couple of tactics that have worked for you? For how to look for your audience on Blab, Pinterest, Instagram or any other social channels do you have suggestions? Please share your thoughts and experiments in the comments below.