It’s so great to welcome to our weekly edition for what is really hot in social media news.
In order to help you keep staying up to date with social media, as you can see that as below there are some of the news items caught our attention. Check out: eCom Success Academy
What is New This Week?
First of all, Snapchat Now Serves 10 Billion Daily Video Views. “Let’s see, we can know that users are watching ten billion videos each day on the application now, it is obvious that up from eight billion in February.”
In addition, we know that YouTube Introduces 6-Second Bumper Ads That Can’t Be Skipped. About YouTube, they launched Bumper and “it is known as a new six- second video format really that is very perfect for you to drive incremental reach as well as frequency. Also, it is especial for on mobile in which we see that ‘snackable videos’ can perform well”. Let’s have a look at an example of a bumper ad from Atlantic Records, known as an early tester to get more information.
Moreover, Periscope Adds New Audience Stats. Well, it is obvious that Periscope improved “viewer as well as watch time statistics for every broadcast”. Factually, it was also enhanced in order to “see a graph of your viewers over time for supporting you to find your moments of broadcast with the most reach”. Still, the feature is just currently available for iOS so you should notice that.
Pinterest Launches Featured Collections to Global Audience. They are “curated collections of trending topics known are localized to the UK, Germany, France, Brazil and Japan with the new featured collections of Pinterest,” Then, for more countries as well as languages will be added in the next several months.
We see that they are “only elected by Pinterest editors, brands, and other ‘tastemakers’ when it comes to mention about the new featured collections of Pinterest. And, they also are meant in order to support people for finding really relevant content finding in their language.”
We can know that Periscope Debuts Sketching Feature for Live Streams. Specifically, it launches the ability that permits you to carry out “sketch while you scope” on iOS.
Our Take on Top News This Week
Well, let‘s see, in this blab from Friday, April 29, 2016, both Michael Stelzner and guests take their time for an discussion about the top news in social media. With topics, they include Facebook news feed insights (1.42); also, Facebook Developers updates for the purpose of sharing, engaging, as well as measuring on Facebook (17:30); and then, it’s Google Play’s official welcome of podcasts (28:55). So, please subscribe to future shows here.
Facebook news feed link mentioned by Mike
For More News to Your Notice
It is clear that Facebook Recognizes Small Business Week With In-Person and Online Events. Well, as you can know Facebook is really “expecting to have a meet with small businesses from over the country, offering tools, resources and also a networking opportunities for the aim of supporting to grow their businesses” with Facebook as well as Instagram marketing.
Besides, we know that YouTube Updates Content Recommendation System for Mobile. As you can see it rolled out a “really cleverer machine which learns engine on its iOS as well as Android mobile apps. Thus, this permits it to serve up very better suggestions for numerous viewers.”
Additionally, we also know that Google Hangouts for iOS Gets New Features. Well, it is notable that it features a share extension that “permits you to have a share of links or also photos to your friends directly just via Hangout. And, without ever asking you to open the app” as well as a low-power mode, thus, it is so great. In this case, it “shuts off video streams automatically if your iPhone battery capacity dips below twenty percent.”
Moreover, let’s see, Facebook Introduces Facebook, Messenger, and Instagram Apps for Windows 10 to get more useful information. In fact, it’s so wonderful that Facebook itself had the announcement for the rollout of “Messenger on desktop, Instagram on mobile, and also Windows 10 Apps for Facebook”.
In addition, you can see that Periscope Adds Autoplay Feature to Twitter for Android. So, “now they will autoplay on Twitter timelines on Android with Periscope live streams”. As very good news, we all know that this feature was particularly made available to Twitter users on iOS earlier this year.
Also, Google Analytics Encrypts All Web Traffic. Well, Amid growing privacy concerns, so Google decided to announce that it will be “highly securing all traffic communication of the websites applying Google Analytics, also notice that whether the sites are utilizing HTTPS or not”. Thus, it is clear that you fail to have a choice for opting out of the HTTPS encryption, definitely.”
Furthermore, it is now Twitter Adds Ability to Attach Multiple Tweets to a Single Abuse Report. Honestly, “you will find that it is so easier to supply [Twitter] with more relevant information to the extent of abuse as well as decreases the time that it takes for doing so with the support of this update. It tends to support [them] to investigate issues as well as get them resolved quicker with added context.”
Then, we also see that Google Photos Rolls Out New Search Feature. “Of course, it’s time to roll out now! It effectively supports you in order to find your photos faster with the support of a new search bar with the latest Google Photos update.”
“Just start to search in one tap, or scroll down after you tap on the search bar in order to see faces, places, as well as photo types having from your library.”
For the Upcoming Social Media News, They Really Worth for Following
Besides, Facebook Releases Quarterly Results and Announces Proposed Changes to Company Structure. We know that for Mark Zuckerberg, he shared his plans to “invest in areas, for instance, building artificial intelligence, spreading connectivity, and also developing virtual and augmented reality as well” and also we see that it really continued commitment to all humanitarian efforts, and also a “proposal for the goal to create a new class of stock permitting [Facebook] in order to obtain both these targets.”
Also, as you can see that YouTube Working to Improve Monetization During Content ID Disputes. It is obvious that YouTube is currently developing “a new solution permitting videos to earn revenue while a Content ID claim is being disputed”. And also, it plans clearly “to roll it out to all YouTube partners within the upcoming months.”
Besides, there is no doubt that Facebook Developing Stand-alone Camera App. “Well, as the unnamed app, we see that it reportedly launches on the camera as Snapchat. And, it will reportedly integrate with Instagram as well as other Facebook-owned apps, also. Moreover, it is easy to see that it will certainly let users to have a chance for sharing live streamed video back to Facebook.”
Additionally, we do know that Google Publishes Annual Founder’s Letter. Well, indeed, both the Google founders and CEO share “a completely perfect personal overview” about their “recent highlights” of the company and about their “vision for the future that will come, too.”
Let’s Have a Look at Some Interesting Studies for Your Reference:
Of course, you can Discover How Marketing Analytics Increases Business Performance. As a new study which is commissioned by Google from Forrester Consulting, it reveals us how the very successful organizations are leveraging marketing analytics tools for the aim of increasing relevant client experiences as well as make the most of their client interactions. Let’s see, the key findings uncover that it is very critical to marketing success if having an access to well-established metrics directly tied to business objectives as well as the right mix of analytics tools.
We see that The Global Authentic 100. As you know, Cohn & Wolfe compiled a list of the highest ranking brands all over the world in terms of perceived authenticity that is based on a survey of over 12,000 consumers in 14 markets on over 1,600 brands. For respondents, they rated each brand against seven key attributes of authenticity. So, the findings suggest that authenticity matters to customers greatly. Of those surveyed, just 22% agree that brands and companies, generally, are both open and honest. Nevertheless, up to 88% are really willing to reward authentic brands with value (48%), loyalty (49%), and recommendations (52%). Also, an authenticity of brand attracts 1 in 5 consumers to work for or decide to invest in the company.
Also, Bazaarvoice CGC Index . Consumer-generated content (CGC) is a key driver of both sales and product engagement on ecommerce sites and social media according to a new report from Bazaarvoice. In detail, the report shows that there are 57% of retailers and 61% of brands currently integrate CGC into their social media efforts and campaigns as well. Additionally, there is the fact that the use of visual content in marketing is very increasing. Also, in 2015, the Bazaarvoice Curations tool processed 4.7 times more photos and 4.5 times more videos on product sites and social media than in 2014. Thus, the findings report revenues that are increased by 106% on retail sites and 75% on brand sites as customers were exposed to some element of CGC prior to their purchase.
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Well, have you watched video on Snapchat? How do you think about the new 6-second mobile ads on YouTube? Please share your comments in the box below.