In your social media marketing, do you use video content?
Surprisingly to get more views and engagement, do you know how to optimize your videos?
To help you improve the performance of your video content, you will discover 6 tips in this Ad Inferno.
1. In Seven Seconds, to Seduce Viewers to Click
To create great content is the first step, to get more eyeballs on your videos. When you put into your video content with many hours, it is better to perform. Let’s take the time to plan out what you are doing and execute it, although you are doing a live video on Facebook Live or Periscope.
To properly plan and execute your creative, you can do this with a few tips below:
In the first 3-7 seconds, you have to hook the viewer. Because where videos see the highest drop-off rates is the first 3-7 seconds, paying attention to your message early. To tease content and present your value proposition by using this time, or you will introduce about an intriguing question in the video that you can answer later.
Although your audio content is obviously crucial, your visuals also should be focused. With the sound off, about 85 percent of Facebook video is viewed. Let’s keep the camera moving and provide intriguing visuals to seduce viewers to turn on the audio. Turn on the sound is the signal to Facebook that viewers are enjoying your video.
2. To Optimize Your Video for Search
To optimize your videos for search is still important although content is king. For video content you share on Facebook, YouTube, and other platforms let’s do this.
For instance, after be sure to do as privately so you can properly optimize the video, you make it available to the public if you upload your video to YouTube.
To seduce viewers to click through let’s add a custom thumbnail, relevant tags, a catchy title and description and a script for closed captioning.
Although YouTube values “time spent watching” above all else when ranking videos, the platform also takes note of viewing sessions. After watching your video on YouTube and so important if they stay on it. In your videos, let’s ensure to add bumpers with suggested content, custom annotations, and other calls to action.
To watch more videos when you can convince your viewers, that is a signal to YouTube that your content is good. To improving your YouTube search rank this is key.
3. To Share Video Across All Your Platforms
To share and repurpose your video content is a good idea when you have built a strong following on multiple social networks. On other platforms your followers can allow to connect with you in more ways while social traffic can greatly grow your video views.
For instance, on Facebook or Twitter your best stories are saved to your smartphone and then republished them when you are running a Snapchat account. In the post as a call to action, let’s include your Snapchat username and to connect with you on Snapchat for exclusive content by asking your followers.
Also on other platforms this tactic works with. Across multiple platforms, your YouTube videos will be shared, and on your website where you can provide more details and have fun with your show notes your broadcasts will be embed.
Visitors who come to their website to view their YouTube videos, extra content is provided in The Cave.
Show notes, photos, quick summaries, links to tools and relevant content, and provide click-to-tweet options can be shared by you when creating space on your website for your videos.
You will be on your way to more views if in the right places your content repurpose and share.
4. To Engage With Your Viewers
After you have posted your video content, viewership increase does not stop. If you also want your audience to watch your future videos, you will need to engage with your viewers. After your video has gone live, you have to respond to all comments that come in, and also andencourage viewers to post their opinions.
To subscriber increase key is a community where viewers feel safe to express themselves. They will get a notification when new videos are posted to your channel if people subscribe to your YouTube channel. This is huge for increasing your viewership, and can help you rank better in search.
In real time, audience engagement can happen for live video. You will be sent an immediate notification by viewers who comment on your video. Let’s speak to your viewers and make them know that their voices are heard.
Do not forget at set points throughout your broadcast to reintroduce yourself. Because new viewers who begin watching your live video midway through may need an introduction to the presenter and the topic you’re discussing, let’s stick to your schedule and reach out to your viewers.
5. To Pay to Promote Your Video
Your content can be considered promoting when you have a great video that you know a certain audience would benefit from.
To help you reach a large group of targeted people both of YouTube and Facebook have effective advertising platforms. A small budget often can do even a lot to increase viewership (and subscriber counts).
You need to create a catchy, visually appealing introduction; add closed captioning for viewers watching on mute; define your target audience and set your parameters; and respond to all comments to successfully promote your content on these networks.
6. To Inform Future Video Content With Analytics
You will want to evaluate performance after your video content is being posted. Let’s log into your account on YouTube or Facebook and look at the analytics or insights section.
You have to examine the viewer drop-off rate first if you track your YouTube performance. This tells you at what point your audience is clicking out of your video, and it can help you discover weaknesses in your content. Look for common trends within videos, and see if you can pinpoint any problems that you can avoid in the future.
After that, over time you can take a look at the number of views. This key metric tells you what content resonates best with your audience. Go over all of your videos and see which videos are increasing in viewership. Then adjust your strategy.
Also for your content Facebook has analytic tools. You can see your post reach, video views, views of 30 seconds or more, and percentage of views of 30 seconds or more in Facebook Insights. This helps you determine what means of your optimal video length, and on the platform what type of content performs best.
To sum up
A challenge can be in getting eyes on your video content. You need a mix of not only creativity but also effort to succeed. You will be on the right path to maximizing your viewership when creating great video content, optimizing and sharing it, engaging with viewers, and analyzing your results.
What do you think about these tactics? Do you try to increase viewership for your videos? Do you have any tips to share? Let’s share your thinking and experiment in the comments below.