To Loosen Up With 6 Ways to Get More Comfortable on Camera At Here.
65% of senior marketing execs quoted visual assets, as video or critical to telling their story of brand as of the start of 2016. As a businessperson, what does that mean for you? If you want to get comfortable in front of the lens, it will be time. From media appearances to new social staples as Periscope, by embracing video opens up a whole new realm of ways to reach your target audience. To feel more at home on camera, this is 6 ways for you with Octosuite.
1. Do not wing it.
Do not wing it the first time you are going to be on camera, especially when it is live, I beg you, when you are even the type who excels at flying by the seat of your pants. When a camera lens is shoved in their face, I have seen many a cool cucumber melt into a blubbering mess. With a bit of preparation, this can be avoided.
2. To wear something comfortable and camera-friendly.
During your on-air debut, it is probably not best to don one when you do not typically wear a three-piece suit. While still looking polished, let’s wear what you are most comfortable in. It looks great on camera if you wear a pressed button-down in a solid, jewel-toned color feels easy-breezy.
3. Do not give the death stare.
Into the camera lens, your natural instinct will probably be to stare directly. Although this is a normal urge, when you never break your gaze it looks totally awkward.
Let’s think of it as having a conversation with a friend instead of giving the death stare. Although you would make eye contact, you would not stare them directly in the eyes the whole time. It is similar on camera. When you speak or listen to someone else speaking, if you look away from the lens, there will be natural broke. In advance, practicing will help make this feel more natural.
4. To go in with a game plan.
A promotional video may make sense to write and follow a script when you are appearing on camera for something pre-recorded. However, it makes more sense to go in with a basic outline of what you want to talk about rather than a word-for-word script when you are being interviewed by another person or are appearing on live television. It will sound more natural for your responses.
Let’s write down 5 to ten high-level bullet points with key words and phrases that will jog your memory of what you want to talk about on an index card. You can easily refer back to it and move on to the next point when you lose your train of thought.
5. Do not be afraid to pause and collect your thoughts.
It is not uncommon to lose track of what you were saying or go down a verbal rabbit hole that leads nowhere when appearing on camera. To try not to get flustered when this happens. Simply take a breath, collect your thoughts, and start again from the next bullet point on your list. I promise, in speech any pauses feel infinitely longer in your head than they are in real life.
6. To avoid the urge to pick yourself apart.
Go easy on yourself. It is easy to be your own worst critic when you are not accustomed to seeing yourself on camera or hearing your recorded voice.
On anyone else’s radar, the tiny quirks you notice about yourself are barely a blip. In addition, on first on-camera go-round of anyone, a flawless performance is not given by anyone. You know, you will be a video pro in no time, because practice makes perfect and with a few trial runs.
For getting more face time on camera, do you want more actionable steps? For your business, let’s check out my new course on securing media coverage.