Category Archives: Blog

Harry’s Marketing Revealed: What We Learned from Reverse Engineering a $400 Million Startup (Case Study)

Ever heard of Harry’s? Since founding the business in 2013, co-founders Jeff Raider and Andy Katz-Mayfield have turned their shaving subscription service into an international online powerhouse. And the numbers don’t lie: $200 million in revenue in 2017 alone (Adweek) 3 million monthly recurring clients and counting (LinkedIn) But what’s most interesting, and what I… Read More »


There’re far too many good videos that are one step away from being good. The video concept is solid. The visuals are good. Editing is tight & well done. The dialogue is clear and understood. So what is missing? Music. There’re well-made videos that either lack a soundtrack or the music they use just does not fit the scene.… Read More »

Video Advertising and marketing

Video Advertising and marketing In order to help You Sell Much more On-line video is today and future of advertising. These are some ideas will help you begin with video clip advertising and marketing. Don’t be scared by the idea of video clip marketing.It is easy to create reliable video clips utilizing only a great… Read More »

Quick & Easy Ways to Increase Email Engagement

Quick & Easy Ways to Increase Email Engagement 4/3 My inbox is full of unopened emails. New products, 48-hour sales, I did not ask for, etc. The common thread is that they want me to do something specific: click, sign up, buy, or share. They try to increase email engagement. The problem is that I do not… Read More »

LinkedIn’s Matched Audiences

New: LinkedIn’s Matched Audiences will target ads based on people’s web browsing, email addresses ¾ Later this year LinkedIn will once again let businesses target people who visit their websites with advertisements on the Microsoft-owned, business-centric social network. On top of re-adding website retargeting — which is offered by Facebook, Google, Twitter and Pinterest —… Read More »